Winter Olympics Brand Identity
Detroit hosting the Winter Olympics would showcase its rich history, resilience, and dynamic culture, blending its iconic automotive
and music industries into the event. Guided by the Spirit of Detroit (hope, progress, and the “spirit of man”), the games would highlight the
city's transformation and invite the world to celebrate its boundless potential.
and music industries into the event. Guided by the Spirit of Detroit (hope, progress, and the “spirit of man”), the games would highlight the
city's transformation and invite the world to celebrate its boundless potential.